Taboola / taboola.com
AI-powered content discovery and native advertising platform recommending sponsored content across premium publisher networks for advertiser reach and publisher monetisation.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
Taboola is the world's largest content discovery and native advertising platform — powering the 'recommended content' widgets that appear at the bottom of premium publisher articles. Taboola's AI recommendation engine serves personalised content recommendations across 9,000+ publisher websites including NBC News, USA Today, and The Daily Mail — reaching 600M+ daily active users. For advertisers, Taboola provides native advertising distribution — placing sponsored content recommendations alongside editorial content in a native format that matches the look and feel of publisher pages. Taboola's AI optimises content recommendations for each user based on browsing history, content engagement patterns, contextual signals, and real-time performance data. AI bidding automatically optimises campaign spending toward conversion goals rather than requiring manual bid adjustment. SmartBid uses AI to adjust bids in real time to hit target cost-per-acquisition goals. Motion Ads AI generates video ad variants from static images — enabling advertisers to create video format content from existing creative assets. Publisher monetisation provides revenue-sharing for publishers who integrate Taboola's recommendation widgets, monetising the end-of-article user attention that would otherwise be unmonetised. Taboola merged with Outbrain in 2025, creating a combined native advertising duopoly.
Taboola AI runs as ml platform software built around data and text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and api.
The capabilities that matter most for teams evaluating Taboola AI.
Personalised content discovery across 9,000+ publishers reaching 600M+ daily users — AI optimising recommendations for each user based on browsing patterns and contextual signals.
AI automatic bid optimisation toward conversion goals — adjusting bids in real time to hit target cost-per-acquisition without manual campaign management.
Generates video ad variants from static images — enabling advertisers to create video format content from existing creative assets without video production investment.
Cost-per-click auction pricing for advertisers. Publisher revenue share. Publicly traded (TBLA).
Model
Subscription
Starting price
Free
Free trial
Yes
Outbrain (merged with Taboola) is now part of Taboola. Revcontent provides native advertising. Microsoft Advertising provides native advertising within Microsoft properties. DV360 (Google) provides programmatic native. The Trade Desk provides programmatic advertising.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Taboola
Platforms
Web, API
Deployment
SaaS
Integrations
Google Analytics, Salesforce, Meta, API
Team Collaboration
No
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. GDPR compliant. CCPA compliant. IAB standards compliant. Enterprise data handling agreements.
Ad targeting and content engagement data processed on Taboola cloud under applicable digital advertising privacy standards.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Taboola is the leading AI native advertising platform for advertisers wanting content discovery distribution across premium publishers and for publishers wanting to monetise end-of-article user attention.
Last verified July 24, 2026.
Cost-per-click auction pricing for advertisers. Publisher revenue share. Publicly traded (TBLA).
CPC auction pricing for advertisers. Publisher revenue share. Merged with Taboola 2025. Publicly traded (OB).
SOC 2 Type II. GDPR compliant. CCPA compliant. IAB standards compliant. Enterprise data handling agreements.
SOC 2 Type II. GDPR compliant. CCPA compliant. IAB standards. Enterprise data handling agreements.
Ad targeting and content engagement data processed on Taboola cloud under applicable digital advertising privacy standards.
Ad targeting and engagement data processed on Outbrain cloud. Now part of combined Taboola-Outbrain entity.
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