Outbrain / outbrain.com
AI-powered content recommendation and native advertising platform now part of the combined Taboola-Outbrain entity, providing AI-optimised content recommendations across premium publisher networks.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
Outbrain is a content recommendation and native advertising platform that merged with Taboola in 2025 — creating a combined native advertising leader. Outbrain's AI recommendation technology personalises content recommendations across publisher websites, matching users with relevant sponsored and editorial content based on reading behaviour, interests, and contextual signals. Zemanta is Outbrain's programmatic platform — enabling native advertising buying programmatically across Outbrain's publisher network and beyond through DSP integrations. Outbrain's publisher partners include prominent media brands in news, entertainment, and lifestyle across the US and internationally. Smartfeed provides AI-powered personalised feeds for news and content publishers — enabling publishers to deliver personalised editorial content recommendations that improve reader engagement and time-on-site. The Taboola merger combines Outbrain's publisher relationships and technology with Taboola's larger scale, creating a more competitive alternative to Google and Meta in the content discovery and native advertising market. Post-merger, some Outbrain products and publisher relationships may be integrated into the unified Taboola-Outbrain platform — evaluate current product offerings for the combined entity.
Outbrain AI runs as ml platform software built around data and text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and api.
The capabilities that matter most for teams evaluating Outbrain AI.
Personalised content discovery across premium publisher websites — AI matching users with relevant sponsored and editorial content based on reading behaviour and contextual signals.
Programmatic native advertising DSP enabling native buying through standard programmatic workflows — reaching Outbrain publisher inventory through familiar trading desk interfaces.
Publisher personalised content recommendation — AI delivering personalised editorial feed experiences that improve reader engagement and return visits for news and content publishers.
CPC auction pricing for advertisers. Publisher revenue share. Merged with Taboola 2025. Publicly traded (OB).
Model
Subscription
Starting price
Free
Free trial
Yes
Taboola (rank 769, now merged) is the primary combination partner. Revcontent provides native advertising. Microsoft Advertising provides native in Microsoft properties. The Trade Desk provides programmatic advertising broadly.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Outbrain
Platforms
Web, API
Deployment
SaaS
Integrations
DSPs, DMPs, CMP systems, API
Team Collaboration
No
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. GDPR compliant. CCPA compliant. IAB standards. Enterprise data handling agreements.
Ad targeting and engagement data processed on Outbrain cloud. Now part of combined Taboola-Outbrain entity.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Outbrain (now Taboola-Outbrain) is a leading AI native advertising platform for advertisers wanting premium publisher content discovery distribution and for publishers wanting AI-personalised content recommendation.
Last verified July 24, 2026.
CPC auction pricing for advertisers. Publisher revenue share. Merged with Taboola 2025. Publicly traded (OB).
Cost-per-click auction pricing for advertisers. Publisher revenue share. Publicly traded (TBLA).
SOC 2 Type II. GDPR compliant. CCPA compliant. IAB standards. Enterprise data handling agreements.
SOC 2 Type II. GDPR compliant. CCPA compliant. IAB standards compliant. Enterprise data handling agreements.
Ad targeting and engagement data processed on Outbrain cloud. Now part of combined Taboola-Outbrain entity.
Ad targeting and content engagement data processed on Taboola cloud under applicable digital advertising privacy standards.
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