Make (formerly Integromat) / make.com
Visual workflow automation platform with AI capabilities for connecting apps, processing data with AI, and building complex multi-step automations without coding.
Free plan
Yes
API access
Yes
Open source
No
Platforms
1
Make.com (formerly Integromat) is a visual workflow automation platform that competes directly with Zapier, offering more complex automation capabilities at a lower price point. Where Zapier focuses on simplicity and breadth of integrations, Make is designed for users who need more sophisticated multi-branch workflows, data transformation, and error handling.
The visual workflow builder uses a canvas interface where automation scenarios are drawn as flowcharts. Modules represent application integrations and data operations, connected by routes that can branch, loop, and filter based on conditions. This visual representation makes complex automations easier to understand and debug than the linear step approach of Zapier.
AI capabilities in Make have expanded significantly. Users can integrate OpenAI, Anthropic, and other AI APIs directly within workflows, processing text with AI as part of larger automation pipelines. A common workflow might receive an email, extract key information with AI, transform it, and route it to multiple destinations based on AI-determined categories.
The pricing is competitive: the free plan provides meaningful capacity, and Core at $9 per month is significantly cheaper than Zapier's Starter at $19.99 per month for similar or greater automation complexity. Make's operation-based pricing can be more economical than Zapier's task-based pricing for complex workflows involving multiple data operations.
Make.com runs as automation platform software built around text and code workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, with API access for teams that want to embed it into their own products.
Recent YouTube videos cached from the backend so this page stays fast and fresh.
The capabilities that matter most for teams evaluating Make.com.
Canvas-based workflow designer showing automation scenarios as flowcharts with branching, routing, and data transformation.
Built-in modules for OpenAI, Anthropic, and other AI APIs for processing text with AI within automation pipelines.
Multi-branch conditional routing, loops, and iterators for sophisticated automation scenarios beyond Zapier's linear step approach.
Free plan with 1,000 operations/month and 2 active scenarios. Core $9/month (10,000 operations). Pro $16/month (10,000 operations, advanced features). Teams $29/month. Enterprise custom.
Model
Freemium
Starting price
$9/mo
Free trial
No
Zapier has broader integration coverage and simpler setup for non-technical users. n8n is an open source self-hostable alternative for developers. Microsoft Power Automate is the equivalent for Microsoft 365 environments.
A side-by-side look at the closest alternative in this category.
Make.com
Make (formerly Integromat)
Zapier AI
Zapier
Key facts about model providers, platforms, and team support.
Model Provider
Agnostic
Platforms
Web
Deployment
SaaS
Integrations
OpenAI, Anthropic, Slack, Google Workspace, Salesforce, HubSpot, 1000+ apps
Team Collaboration
Yes
Launch Year
2012
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II certified. GDPR compliant. Enterprise includes data handling agreements and custom data residency.
Review Make's data handling policy. Workflow data passes through Make's servers. Enterprise includes data processing agreements.
Editorial Verdict
Make.com is the better choice for technically capable users who need complex multi-step automations at a lower price than Zapier. For simple app connections with minimal setup, Zapier's simpler interface is more accessible.
Last verified July 24, 2026.
Make is more technical than Zapier. The visual canvas is powerful but requires more configuration knowledge than Zapier's guided setup. For technically inclined users or teams with workflow automation specialists, Make's power and lower price are compelling. For less technical users who need simple app connections, Zapier's simpler interface is more appropriate.
Free plan with 1,000 operations/month and 2 active scenarios. Core $9/month (10,000 operations). Pro $16/month (10,000 operations, advanced features). Teams $29/month. Enterprise custom.
Free plan with limited Zaps. Starter $19.99/month (750 tasks). Professional $49/month. Team $69/month. Company $149/month. Enterprise custom.
7,000+ apps including Salesforce, HubSpot, Slack, Gmail, Google Sheets, Notion, Airtable
SOC 2 Type II certified. GDPR compliant. Enterprise includes data handling agreements and custom data residency.
Business and Enterprise include SSO, admin controls, and data encryption. SOC 2 Type II compliant.
Review Make's data handling policy. Workflow data passes through Make's servers. Enterprise includes data processing agreements.
Review Zapier's data handling policy. Workflow data passes through Zapier's servers. Enterprise includes data processing agreements.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Sign in to rate Make.com and leave a review.
No other reviews yet — be the first to share how this tool performs in practice.
