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Automation is one of the faster-moving corners of the AI tool market, with 4 tools currently tracked in this catalog. Rather than one dominant product, the space is split between a handful of well-funded leaders and a long tail of focused, single-purpose tools.
Most automation tools compete on three things: how much setup they require before they're useful, how well they fit into tools you already use, and how transparent their pricing is once you outgrow the free tier. A quick trial against a real task from your own workflow tells you more than any feature comparison chart.
Automation tools curated for practical business use cases.
Zapier AI
Zapier / AI Workflow Automation
Workflow automation platform with AI features including natural language Zap creation, AI actions in workflows, and an AI chatbot builder.
Make.com
Make (formerly Integromat) / Visual Workflow Automation
Visual workflow automation platform with AI capabilities for connecting apps, processing data with AI, and building complex multi-step automations without coding.
n8n
n8n GmbH / Open Source Workflow Automation
Open source workflow automation platform with AI agent capabilities that can be self-hosted for complete data control or used via cloud subscription.
Workato AI
Workato / Enterprise AI Automation
Enterprise automation platform with AI capabilities for building intelligent workflows, data pipelines, and AI agents across business systems without extensive coding.
Two of the top Automation tools, compared side by side.
Zapier AI
Zapier
Make.com
Make (formerly Integromat)
Free plan with limited Zaps. Starter $19.99/month (750 tasks). Professional $49/month. Team $69/month. Company $149/month. Enterprise custom.
Free plan with 1,000 operations/month and 2 active scenarios. Core $9/month (10,000 operations). Pro $16/month (10,000 operations, advanced features). Teams $29/month. Enterprise custom.
7,000+ apps including Salesforce, HubSpot, Slack, Gmail, Google Sheets, Notion, Airtable
Business and Enterprise include SSO, admin controls, and data encryption. SOC 2 Type II compliant.
SOC 2 Type II certified. GDPR compliant. Enterprise includes data handling agreements and custom data residency.
Review Zapier's data handling policy. Workflow data passes through Zapier's servers. Enterprise includes data processing agreements.
Review Make's data handling policy. Workflow data passes through Make's servers. Enterprise includes data processing agreements.
Buying Guide
