Synthesia / synthesia.io
AI video platform converting text scripts into professional videos using realistic AI avatars, used by 60% of Fortune 100 companies.
Free plan
Yes
API access
No
Open source
No
Platforms
1
Synthesia has built a strong position in enterprise video by solving a specific costly problem: producing professional training and communication videos at scale without cameras, studios, or on-camera talent. Used by a notable proportion of Fortune 100 companies, its primary use case is internal communication, onboarding, and L&D content where production quality matters but creative distinctiveness is secondary.
The platform converts a text script into a video with a speaking AI avatar. Users choose from 230+ stock avatars representing different demographics, or commission a custom digital twin for additional cost. Avatars deliver scripts with natural voice and realistic lip sync across 140 languages, making Synthesia particularly valuable for global organisations that need to localise training content without re-shooting in every market.
Avatar quality is high relative to the industry, though outputs remain recognisably artificial. In formal contexts like compliance training or product onboarding, this is generally acceptable. For external customer-facing marketing where authenticity matters, the uncanny valley effect can be a liability.
Pricing is based on minutes of video per month. The Starter plan at $29/month provides 10 minutes, which sounds generous until a single training module runs 5-8 minutes. The Creator plan at $89/month with 30 minutes is more practical for regular production.
Synthesia runs as video generation model software built around text and image workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web.
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The capabilities that matter most for teams evaluating Synthesia.
Converts a text script into a video with a speaking AI avatar that lip-syncs accurately in 140+ languages.
Produces the same video in multiple languages using the same avatar with appropriate voice and lip sync.
Available on Enterprise plans for deploying videos directly to learning management systems.
Free plan: 3 min/month, 9 avatars, Synthesia watermark. Starter $29/month (10 min/month). Creator $89/month (30 min/month, 180+ avatars). Enterprise custom (unlimited minutes).
Model
Freemium
Starting price
$29/mo
Free trial
No
HeyGen offers more realistic Avatar IV technology at a lower entry price. Runway and Pika produce more creative cinematic video. Descript is better for editing recorded video content.
A side-by-side look at the closest alternative in this category.
Synthesia
Synthesia
Colossyan
Colossyan
Key facts about model providers, platforms, and team support.
Model Provider
Synthesia
Platforms
Web
Deployment
SaaS
Integrations
Google Drive, Dropbox, LMS platforms (Enterprise), Zapier
Team Collaboration
Yes
Launch Year
2017
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II certified. GDPR compliant. Enterprise includes SSO and advanced access controls.
GDPR compliant with EU data residency options. Enterprise contracts include data processing agreements. Review custom avatar consent requirements carefully.
Editorial Verdict
Synthesia is the best tool for L&D and corporate communications teams producing multilingual training content at scale without studios. Creative and marketing teams will find it too rigid for external content.
Last verified July 24, 2026.
Several important features are locked behind Enterprise: SCORM export for LMS integration and one-click translation. For L&D teams deploying to an LMS, the lack of SCORM on Creator is a meaningful gap.
The studio-quality custom avatar, creating a high-fidelity digital twin of a specific person, costs $1,000 per year per avatar and is only available to annual subscribers.
Free plan: 3 min/month, 9 avatars, Synthesia watermark. Starter $29/month (10 min/month). Creator $89/month (30 min/month, 180+ avatars). Enterprise custom (unlimited minutes).
Starter $27/month (3 actors, 30 min video/month). Pro $80/month (7 actors, 60 min/month). Enterprise custom pricing. Annual billing saves ~20%.
SOC 2 Type II certified. GDPR compliant. Enterprise includes SSO and advanced access controls.
SOC 2 Type II certified. GDPR compliant. Enterprise includes data handling agreements and content governance controls.
GDPR compliant with EU data residency options. Enterprise contracts include data processing agreements. Review custom avatar consent requirements carefully.
Review Colossyan's data handling policy. Custom avatar creation requires consent and filming reference footage. Enterprise includes data processing agreements.
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