Salesforce / salesforce.com
Salesforce's autonomous AI agent platform that deploys AI agents for customer service, sales, marketing, and operations tasks — completing multi-step work autonomously across Salesforce data and actions without human handholding.
Pricing
$2/mo
Free plan
No
Category
Developer Tools
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
Salesforce Agentforce is one of the most significant AI platform launches in enterprise software, introduced at Dreamforce 2024. It represents Salesforce's shift from adding AI features to existing products toward deploying autonomous AI agents that complete entire work streams — answering customer questions and taking action, qualifying sales leads, running marketing campaigns, onboarding employees — within the Salesforce ecosystem.
Agentforce agents are configured with topics (what they can help with), instructions (how to handle specific situations), and actions (what they can do — query Salesforce, send emails, update records, call APIs). Unlike simple chatbots that only answer questions, Agentforce agents can take action in Salesforce — creating cases, updating opportunities, sending follow-up emails, escalating to humans — completing work rather than just providing information.
The Atlas Reasoning Engine is the AI brain of Agentforce — the LLM reasoning layer that understands context, determines which actions to take, and manages multi-step task completion across complex customer interactions. Atlas reasons through the available tools and customer context to determine the optimal action sequence.
Pre-built agents for customer service, sales development, marketing, and commerce provide starting points for common use cases. The Agent Builder allows configuring custom agents without code using a declarative interface.
Salesforce Agentforce runs as conversational ai agent software built around text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and salesforce platform.
The capabilities that matter most for teams evaluating Salesforce Agentforce.
Agents that complete multi-step work autonomously — answering questions, creating records, sending emails, escalating to humans — within Salesforce workflows without constant human direction.
LLM reasoning layer that understands context, determines which actions to take from available tools, and manages multi-step task completion across complex interactions.
No-code configuration interface for defining agent topics, instructions, and available actions without requiring custom code development.
$2/conversation for standard agents. Unlimited conversations included in some Salesforce editions. 30-day free trial.
Model
Subscription
Starting price
$2/mo
Free trial
Yes
Microsoft Copilot Studio builds agents on Microsoft 365 data. Amazon Q Business provides enterprise knowledge agents. Workato and Make.com provide workflow automation. Third-party AI platforms like CrewAI build agents but without Salesforce-native depth.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Salesforce, OpenAI, Anthropic
Platforms
Web, Salesforce platform
Deployment
SaaS
Integrations
Salesforce (all clouds), Slack, MuleSoft, API
Team Collaboration
Yes
Launch Year
2024
Compliance signals and data-handling notes as reported by the vendor.
Salesforce enterprise security standards. SOC 2 Type II. ISO 27001. GDPR compliant. FedRAMP authorised. HIPAA eligible. Einstein Trust Layer for data privacy.
Salesforce processes agent interaction data within the Einstein Trust Layer, which includes zero data retention by default for LLM calls, ensuring CRM data is not used to train external models. Review Salesforce's Einstein Trust Layer documentation.
Editorial Verdict
Agentforce is the essential AI agent platform for enterprises deeply committed to Salesforce who want autonomous agents operating within their CRM data and workflows. Evaluate after ensuring Data Cloud foundation is in place.
Last verified July 24, 2026.
At $2 per conversation, Agentforce's pricing model allows starting at small scale and growing. For Salesforce-committed enterprises, Agentforce represents the native AI agent layer that third-party tools cannot replicate with the same data depth and action capability.
$2/conversation for standard agents. Unlimited conversations included in some Salesforce editions. 30-day free trial.
Enterprise only. Custom pricing based on agent seats and usage. No public pricing. CX Cloud from Genesys + Salesforce also available.
Salesforce enterprise security standards. SOC 2 Type II. ISO 27001. GDPR compliant. FedRAMP authorised. HIPAA eligible. Einstein Trust Layer for data privacy.
SOC 2 Type II. ISO 27001. GDPR compliant. PCI DSS compliant. HIPAA eligible. FedRAMP authorised. Enterprise data handling agreements.
Salesforce processes agent interaction data within the Einstein Trust Layer, which includes zero data retention by default for LLM calls, ensuring CRM data is not used to train external models. Review Salesforce's Einstein Trust Layer documentation.
Review Genesys' data handling policy. Customer interaction data and recordings processed under enterprise data handling agreements.
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