Recraft / recraft.ai
AI image generation tool specialising in high-quality vector graphics, SVG icons, brand illustrations, and design-consistent imagery for professional design workflows.
Pricing
$12/mo
Free plan
Yes
Category
Design
Platforms
2
Free plan
Yes
API access
Yes
Open source
No
Platforms
2
Recraft is an AI image generation tool with a distinctive focus on vector graphics, SVG output, and design-consistent imagery — capabilities that general-purpose image generators like Midjourney and DALL-E do not support. For designers who need AI-generated assets that can be exported as SVG files, scaled to any size without quality loss, and edited as vector objects in Illustrator or Figma, Recraft fills a gap that raster-focused tools leave.
The brand style system allows training Recraft on a specific visual style — a company's illustration language, icon style, or brand colour palette — and then generating new assets consistent with that style. This style consistency is critical for design systems work where all illustrations need to feel like they belong to the same visual family.
Icon generation produces consistent icon sets from natural language descriptions. A designer can describe the visual metaphor for a new feature and receive icon options in the established icon style, rather than manually designing from scratch.
The platform supports multiple art styles including flat illustration, 3D rendering, realistic photography, and pixel art, switchable from a style palette. The free tier with 50 images per day is generous enough for regular use by freelance designers and small teams.
Recraft AI runs as image generation model software built around text and image workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and figma plugin, with API access for teams that want to embed it into their own products.
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The capabilities that matter most for teams evaluating Recraft AI.
Exports generated images as scalable SVG vector files that can be edited in Illustrator and Figma and scaled to any size without quality loss.
Learn a company's specific illustration language, icon style, or colour palette from sample assets, then generate new assets consistent with that style.
Generates consistent icon sets from natural language descriptions in the established icon visual style.
Free plan with 50 images/day. Pro $12/month. Teams custom pricing.
Model
Freemium
Starting price
$12/mo
Free trial
No
Midjourney produces higher-quality photorealistic and artistic images but outputs raster only. Adobe Firefly provides vector capabilities within Adobe's ecosystem. Stable Diffusion with SVG export plugins provides an open source alternative.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Recraft
Platforms
Web, Figma plugin
Deployment
SaaS
Integrations
Figma, Adobe Illustrator (SVG export), API
Team Collaboration
No
Launch Year
2023
Compliance signals and data-handling notes as reported by the vendor.
Review Recraft's data handling policy. Images and brand style assets processed on Recraft's infrastructure.
Review Recraft's privacy policy before uploading brand assets or style references.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Recraft is the best AI image generation tool for professional designers who need vector SVG output, brand-consistent illustrations, and icon sets as part of a design system workflow.
Last verified July 24, 2026.
Free plan with 50 images/day. Pro $12/month. Teams custom pricing.
Free plan (unlimited decks, limited team features). Pro $25/month (unlimited). Business $50/month. Enterprise custom.
Review Recraft's data handling policy. Images and brand style assets processed on Recraft's infrastructure.
Review Pitch's data handling policy. Presentation content processed on Pitch's servers.
Review Recraft's privacy policy before uploading brand assets or style references.
Review Pitch's privacy policy before uploading sensitive business content, financial data, or IP for presentations.
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