Nosto / nosto.com
AI-powered e-commerce personalisation platform providing product recommendations, category merchandising, personalised search, and content personalisation for online retailers.
Pricing
Free
Free plan
No
Category
Developer Tools
Platforms
2
Free plan
No
API access
No
Open source
No
Platforms
2
Nosto is an e-commerce personalisation platform using AI to deliver personalised product recommendations, dynamic content, and personalised search across e-commerce sites. AI product recommendations apply collaborative filtering and session-based ML to surface products each shopper is most likely to purchase — homepage recommendations, similar products, frequently bought together, post-purchase cross-sell, and abandoned cart recommendations, all personalised to individual shopping behaviour. Category Merchandising AI optimises product ranking and display within category pages — boosting high-performing products, demoting out-of-stock items, and applying merchandise rules on top of AI-optimised ranking. Personalised Search applies AI to search result personalisation — the same search query returns differently ranked results for different shoppers based on their purchase history and session behaviour. Content Personalisation delivers different homepage banners, promotional content, and category features to different shopper segments based on behaviour and attributes. Nosto integrates with Shopify, Salesforce Commerce Cloud, Magento, and BigCommerce — deploying on major e-commerce platforms without custom development. Customers include Ace Hardware, Dermalogica, and Gymshark.
Nosto AI runs as ml platform software built around data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web and api.
The capabilities that matter most for teams evaluating Nosto AI.
ML personalising every recommendation placement based on individual shopper behaviour — homepage, similar products, frequently bought together, and cross-sell personalised to each visitor.
AI optimising product ranking within category pages alongside merchandiser rules — boosting high-performers and personalising category display based on shopper behaviour signals.
Individual search result ranking from shopper purchase history and session — the same query returns different rankings based on each shopper's demonstrated preferences.
Annual subscription. Per-revenue-share or per-request pricing. Demo available.
Model
Subscription
Starting price
Free
Free trial
Yes
Bloomreach (rank 699) provides personalisation alongside CDP and CMS. Constructor (rank 739) provides AI search and discovery. Dynamic Yield provides personalisation and experimentation. Klevu provides personalised e-commerce search.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
Nosto
Platforms
Web, API
Deployment
SaaS
Integrations
Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, Klaviyo, API
Team Collaboration
Yes
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
Shopper behaviour and product data processed on Nosto cloud. Review data handling for personalisation data and GDPR consent requirements.
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
Editorial Verdict
Nosto is a strong AI e-commerce personalisation platform for online retailers wanting AI product recommendations, category merchandising, and personalised search without significant custom development investment.
Last verified July 24, 2026.
Annual subscription. Per-revenue-share or per-request pricing. Demo available.
Enterprise licensing. Revenue-based pricing. Demo available.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements.
Shopper behaviour and product data processed on Nosto cloud. Review data handling for personalisation data and GDPR consent requirements.
Shopper behaviour and search data processed on Constructor cloud. Review data handling for personalisation data and search query data.
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