Mailchimp AI

Mailchimp is the most widely used email marketing platform with over 11 million users. Its AI features, built in-house over many years and enhanced significantly with the acquisition by Intuit, are embedded throughout the campaign creation, audience management, and analytics workflows that email marketers use daily.

The generative content features, available on Standard plans and above, allow AI to draft email subject lines, preview text, and email body content based on campaign goals and brand information. For marketers who send emails regularly and struggle with copy fatigue, AI drafts reduce the time from brief to scheduled email.

Send time optimisation uses machine learning to predict the optimal time to send each email to individual contacts based on their historical engagement patterns. Rather than sending the same email to all subscribers at 10am on Tuesday, Mailchimp delivers each subscriber's email at the time they are most likely to open it. This personalised send time optimisation is one of the most impactful AI features for improving open rates at scale.

Predictive demographics and segmentation analyse subscriber behaviour and predicted characteristics to enable more precise targeting. The lookalike audience feature identifies subscribers similar to your best customers, which is useful for targeting new product announcements or re-engagement campaigns.

At $20 per month for Standard (where AI features are included), Mailchimp's pricing reflects its scale and comprehensiveness. For small lists under 500 contacts, the free plan is generous.