Insider / useinsider.com
AI-powered customer data platform and engagement suite that unifies customer data and delivers personalised experiences across web, app, email, push, SMS, and WhatsApp at the individual level.
Pricing
Free
Free plan
No
Category
Marketing
Platforms
4
Free plan
No
API access
No
Open source
No
Platforms
4
Insider is an enterprise customer engagement platform combining a customer data platform (CDP) with AI-powered personalisation across 12+ channels — web, mobile app, email, push notifications, SMS, WhatsApp, and more. Founded in Istanbul, Insider has grown to serve over 1,200 enterprise brands globally.
Sirius AI is Insider's generative AI layer — using AI to generate journey templates, campaign copy, audience segments, and A/B test variations from natural language descriptions. Rather than marketing teams manually building each campaign element, Sirius AI generates the components that teams review and deploy.
Predictive segments use ML to group users by predicted behaviour — purchase likelihood next 7 days, churn probability, predicted lifetime value — enabling proactive campaigns to the right customers before behaviour changes.
Individual-level product recommendations analyse each user's browsing and purchase history to recommend the most relevant products for each individual in real time — deployed on product pages, email newsletters, and push notifications simultaneously from one model.
Alchemy, Insider's web personalisation layer, adapts website content, layout, and product sorting in real time based on each visitor's predicted preferences — enabling full website personalisation from a visual editor without engineering changes.
Insider AI runs as ml platform software built around data and text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android.
The capabilities that matter most for teams evaluating Insider AI.
Generates campaign components (journeys, copy, segments, tests) from natural language descriptions — reducing the manual building work for marketing campaigns across channels.
ML groups users by predicted behaviour (purchase likelihood, churn risk, LTV) — enabling proactive campaigns to the right customers before behaviour changes rather than reacting after.
Adapts website content, product display, and layout in real time per visitor from predicted preferences — delivering individual-level web personalisation without engineering changes.
Enterprise licensing. No public pricing. Annual contracts. Demo available. Istanbul-headquartered unicorn.
Model
Enterprise
Starting price
Free
Free trial
Yes
Braze (covered) is the most established enterprise customer engagement platform. MoEngage (rank 603) has similar mobile-first positioning. Salesforce Marketing Cloud provides engagement within the Salesforce ecosystem.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
OpenAI, Insider
Platforms
Web, iOS, Android, API
Deployment
SaaS
Integrations
Salesforce, Shopify, Magento, Segment, API
Team Collaboration
Yes
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements. Multi-region data residency.
Customer data processed under Insider's data handling policy. Review multi-region data residency options for GDPR compliance requirements.
Editorial Verdict
Insider is the best AI cross-channel customer engagement platform for global enterprise brands wanting unified CDP personalisation across 12+ channels with AI campaign generation and WhatsApp commerce.
Last verified July 24, 2026.
Enterprise licensing. No public pricing. Annual contracts. Demo available. Istanbul-headquartered unicorn.
Enterprise only. Custom pricing based on traffic volume. Acquired by Mastercard. 14-day free trial.
SOC 2 Type II. ISO 27001. GDPR compliant. Enterprise data handling agreements. Multi-region data residency.
SOC 2 Type II. ISO 27001. GDPR compliant. PCI DSS compliant. Mastercard security standards. Enterprise data handling agreements.
Customer data processed under Insider's data handling policy. Review multi-region data residency options for GDPR compliance requirements.
Review Dynamic Yield's data handling policy. Visitor behavioural data and personalisation decisions processed on Dynamic Yield's infrastructure under enterprise agreements.
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