FullStory / fullstory.com
AI-powered digital experience analytics platform that captures every user interaction with websites and apps, providing session replay, heatmaps, funnel analysis, and AI-generated frustration signal detection.
Pricing
Free
Free plan
No
Category
Developer Tools
Platforms
4
Free plan
No
API access
No
Open source
No
Platforms
4
FullStory captures every click, scroll, tap, and form interaction in websites and mobile apps — creating a complete behavioural dataset that product and UX teams analyse to understand the full user experience. AI capabilities apply ML to this interaction data to surface insights that manual review of session recordings cannot find at scale.
Signals, FullStory's AI-powered frustration detection, automatically identifies rage clicks (frustrated repeated clicking), error clicks, dead clicks, and form abandonment patterns across all user sessions — surfacing the user experience problems creating the most friction without requiring teams to watch hours of session recordings manually.
AI-powered anomaly detection identifies when conversion funnels, engagement metrics, or error rates change unexpectedly — alerting product teams to new issues without requiring manual metric monitoring for every user flow.
DX Data (Digital Experience Data) is FullStory's API providing structured session data for data warehouse integration — combining FullStory's rich behavioural signals with product, business, and marketing data in Snowflake or BigQuery for cross-functional analysis.
Session replay allows watching individual user sessions to understand exactly what happened before a support complaint, conversion failure, or error. AI auto-surfacing of interesting sessions shows teams the most relevant sessions without manually browsing recordings.
FullStory AI runs as ml platform software built around data workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android.
The capabilities that matter most for teams evaluating FullStory AI.
ML identifies rage clicks, error clicks, dead clicks, and form abandonment patterns across all user sessions — surfacing UX problems without manual session recording review.
Records and replays individual user sessions showing exactly what happened before errors, complaints, or conversion failures for qualitative UX investigation.
Exports structured behavioural session data to data warehouses for combination with business and marketing data — enabling cross-functional analysis beyond FullStory's native interface.
Business and Enterprise plans. Custom pricing based on sessions. No public pricing. 14-day trial.
Model
Enterprise
Starting price
Free
Free trial
Yes
Contentsquare (rank 559) acquired FullStory — evaluate as part of the combined platform. Hotjar (rank 556) provides accessible heatmaps and session replay. Pendo (rank 554) provides in-app analytics with session replay. Amplitude (covered) provides product analytics.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
FullStory
Platforms
Web, iOS, Android, API
Deployment
SaaS
Integrations
Salesforce, Amplitude, Segment, Snowflake, BigQuery, Jira, Slack, API
Team Collaboration
No
Launch Year
2022
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. PII auto-exclusion. Enterprise data handling agreements.
User session interaction data processed on FullStory's infrastructure. Automatic PII exclusion prevents sensitive form data from being captured. Review FullStory's privacy policy for user consent requirements.
Editorial Verdict
FullStory is the best AI digital experience platform for product and UX teams wanting frustration signal detection, session replay, and warehouse-integrated behavioural data for experience optimisation.
Last verified July 24, 2026.
Business and Enterprise plans. Custom pricing based on sessions. No public pricing. 14-day trial.
Free plan (35 daily sessions). Basic $32/month. Plus $80/month. Scale $171/month. Enterprise custom.
SOC 2 Type II. ISO 27001. GDPR compliant. CCPA compliant. PII auto-exclusion. Enterprise data handling agreements.
SOC 2 Type II. GDPR compliant. CCPA compliant. Cookie consent management. Enterprise data handling agreements.
User session interaction data processed on FullStory's infrastructure. Automatic PII exclusion prevents sensitive form data from being captured. Review FullStory's privacy policy for user consent requirements.
User session and interaction data processed on Hotjar's infrastructure. GDPR-compliant data collection requires user consent configuration. Review Hotjar's privacy settings for compliance.
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