Dovetail / dovetail.com
AI-powered qualitative research repository that organises, tags, and summarises customer feedback, interviews, and user research into actionable insights.
Free plan
Yes
API access
No
Open source
No
Platforms
3
Dovetail is a qualitative research analysis and repository platform that uses AI to reduce the manual work involved in synthesising insights from customer interviews, user research, support tickets, and other qualitative data sources. It is used by UX research teams, product teams, and customer insights functions to make qualitative data more accessible and actionable across the organisation.
The AI Ask feature, added in 2024, allows querying the entire research repository in natural language: 'what pain points did customers mention about the onboarding process?' returns an AI-synthesised answer with citations to the source transcripts and notes that contain the relevant feedback. This makes accumulated research findable by anyone in the organisation without requiring them to manually search through transcripts.
The tagging and theme identification features use AI to automatically apply tags to interview transcripts and group tagged insights into themes. This reduces the manual coding work that has traditionally been the most time-consuming part of qualitative analysis.
Dovetail provides a structured repository for all research artifacts — interview recordings, transcripts, surveys, support tickets, and other qualitative data — with AI-powered organisation. This repository accumulates value over time as the research history grows.
Charts and insight boards present synthesised qualitative findings in formats suitable for sharing with stakeholders who have not read the source data, making qualitative research more accessible across the organisation.
Dovetail AI runs as document analysis llm software built around text and audio workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android.
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The capabilities that matter most for teams evaluating Dovetail AI.
Natural language queries across the entire research repository returning AI-synthesised answers with citations to source transcripts and notes.
AI-generated tags applied to interview transcripts and feedback, grouping related insights into themes for faster analysis.
Centralised storage for all qualitative data — interviews, transcripts, surveys, feedback — that accumulates searchable organisational knowledge over time.
Free plan with limited projects and uploads. Professional $29/month (1 user, 3 projects). Team $99/month (5 users). Enterprise custom pricing.
Model
Freemium
Starting price
$29/mo
Free trial
No
Maze focuses on unmoderated usability testing rather than qualitative synthesis. UserTesting provides a combined research platform with both moderated testing and analysis. Notion with AI can approximate a research repository with less specialisation.
A side-by-side look at the closest alternative in this category.
Key facts about model providers, platforms, and team support.
Model Provider
OpenAI
Platforms
Web, iOS, Android
Deployment
SaaS
Integrations
Slack, Jira, Maze, Zoom, Notion, GitHub
Team Collaboration
Yes
Launch Year
2017
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II certified. GDPR compliant. Enterprise includes SSO, SCIM, and data handling agreements.
Review Dovetail's data handling policy for customer and participant research data. Ensure participant consent covers AI analysis of interview data.
Editorial Verdict
Dovetail is the best qualitative research repository for teams that produce regular customer and user research and want AI to make insights findable across the organisation. Maze is better for structured usability testing.
Last verified July 24, 2026.
At $29/month for Professional, Dovetail is affordable for individual researchers. Team pricing at $99/month for five users is competitive for research teams.
Free plan with limited projects and uploads. Professional $29/month (1 user, 3 projects). Team $99/month (5 users). Enterprise custom pricing.
Free plan with 1 study/month and limited responses. Professional $99/month (unlimited studies). Organisation custom pricing.
SOC 2 Type II certified. GDPR compliant. Enterprise includes SSO, SCIM, and data handling agreements.
SOC 2 Type II certified. GDPR compliant. Enterprise includes SSO and data handling agreements.
Review Dovetail's data handling policy for customer and participant research data. Ensure participant consent covers AI analysis of interview data.
Review Maze's data handling policy for participant research data. Research participants' data handled per Maze's privacy policy and applicable research ethics requirements.
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