ActiveCampaign AI
ActiveCampaign / activecampaign.com
Marketing automation platform with AI predictive send time, predictive content personalisation, and ML contact scoring used by 180,000 businesses worldwide.
Pricing
$15/mo
Free plan
No
Category
Marketing
Platforms
3
Rating
4.5 (12000)
Free plan
No
API access
Yes
Open source
No
Platforms
3
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What is ActiveCampaign AI?
ActiveCampaign serves 180,000 businesses with enterprise-level marketing automation at mid-market pricing. Predictive sending analyses each contact's historical engagement to determine optimal delivery time. Predictive content shows different email content based on individual behaviour. AI email generation drafts content from prompts. Machine learning contact scoring automatically scores leads on engagement behaviour. At $79/month for Professional, ActiveCampaign provides sophisticated automation at a fraction of Marketo or Pardot pricing.
How ActiveCampaign AI works
ActiveCampaign AI runs as writing assistant software built around text workflows. Users typically start with a prompt, upload, or connected data source, and the underlying model handles the heavy lifting before returning a result you can refine or export. It's available on web, ios, and android, with API access for teams that want to embed it into their own products.
What makes it worth shortlisting
The capabilities that matter most for teams evaluating ActiveCampaign AI.
Predictive send time
Determines optimal email delivery time for each contact based on individual historical engagement patterns.
Predictive content
Shows different email content to contacts based on AI analysis of individual behaviour and preferences.
ML contact scoring
Automatically scores leads based on engagement behaviour without manual scoring configuration.
Best use cases
Who should use it
Pros
- Enterprise-level automation sophistication at mid-market pricing
- Predictive send time and content personalisation improve open rates
- ML contact scoring reduces manual lead qualification
- 900+ integrations connect to most business tools
Cons
- AI features primarily on Professional plan ($79/month)
- More complex setup than Mailchimp
- SMS less developed than email
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Is it worth the price?
Starter $15/month (1,000 contacts). Plus $49/month. Professional $79/month with full AI. Enterprise custom. 14-day free trial.
Model
Subscription
Starting price
$15/mo
Free trial
Yes
Tools like ActiveCampaign AI
Klaviyo is stronger for e-commerce email. Mailchimp is simpler for basic email marketing. HubSpot provides full marketing, sales, and service in one platform. Marketo targets larger enterprise teams.
ActiveCampaign AI vs Jasper
A side-by-side look at the closest alternative in this category.
ActiveCampaign AI
ActiveCampaign
Jasper
Jasper AI
Starter $15/month (1,000 contacts). Plus $49/month. Professional $79/month with full AI. Enterprise custom. 14-day free trial.
7-day free trial. Creator plan starts at $49/month. Pro and Business plans at custom pricing with enterprise features and API access.
SOC 2 Type II. GDPR compliant. CCPA compliant.
Business plan includes SSO and enterprise security features. Content not used to train external models.
Review ActiveCampaign's data handling policy before importing customer contact data.
Review data handling policy before using with confidential brand information. Business plan offers stronger data protections.
- Enterprise-level automation sophistication at mid-market pricing
- Predictive send time and content personalisation improve open rates
- ML contact scoring reduces manual lead qualification
- 900+ integrations connect to most business tools
- Brand Voice significantly reduces revision time for consistent teams
- 100+ marketing templates cover most common use cases
- Strong team collaboration at Business tier
- Good for high-volume content production workflows
- AI features primarily on Professional plan ($79/month)
- More complex setup than Mailchimp
- SMS less developed than email
- Expensive relative to general AI assistants for solo users
- Outputs still require human editing
- No permanent free plan
- API access only on Business plan
Technical & deployment info
Key facts about model providers, platforms, and team support.
Model Provider
ActiveCampaign, OpenAI
Platforms
Web, iOS, Android
Deployment
SaaS
Integrations
Shopify, WooCommerce, Salesforce, WordPress, Zapier, 900+ integrations
Team Collaboration
No
Launch Year
2016
Security & privacy
Compliance signals and data-handling notes as reported by the vendor.
SOC 2 Type II. GDPR compliant. CCPA compliant.
Review ActiveCampaign's data handling policy before importing customer contact data.
What users are saying
Verified reviews from signed-in users, stored in the backend and averaged into this tool's rating.
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Common questions about ActiveCampaign AI
Editorial Verdict
Should you use ActiveCampaign AI?
ActiveCampaign is the best marketing automation for small and mid-market teams wanting advanced automation with AI personalisation without enterprise pricing.
Last verified July 24, 2026.