Free plan: 3 videos/month, basic avatars. Creator $29/month (200 Premium Credits, 230+ avatars). Pro $49/month (2,000 credits). Business $149/month (1,000 shared credits). Enterprise custom.

Free plan with limited generations. Standard $29.99/month. Pro $99.99/month. Premier $249.99/month. Enterprise custom pricing.

Review HeyGen's data handling policy for uploaded video and voice data. Custom avatar creation requires consent. Enterprise contracts include data processing terms.

Commercial licence included on paid plans. Review Luma AI's terms regarding commercial use of generated content.

• ✓Avatar IV produces the most realistic AI avatars at this price point
• ✓175+ language translation with voice preservation is a category-defining feature
• ✓Video Agent 2.0 makes rapid content production genuinely fast
• ✓Reached $100M ARR in 29 months

• ✓Strong physics simulation and natural motion
• ✓Competitive mid-market pricing between Pika and Runway
• ✓Well-documented API for developer integration
• ✓Convincingly realistic environmental and nature footage

• ✕Premium Credit system depletes quickly at 20 credits/min for Avatar IV
• ✕Adding Business seats does not increase the credit pool
• ✕Limited to avatar-based video, not a general video editor
• ✕Steep price jump from Creator to Business with no mid-tier

• ✕Human and character motion quality variable
• ✕Free plan limits are restrictive
• ✕Less stylistic control than Runway for directed cinematic work