Compass AI vs 15Five AI

Subscription for real estate agents. No public pricing — integrated in Compass brokerage platform. Publicly traded (COMP).

Engage $14/user/month (surveys). Perform $23/user/month. Total Platform $35/user/month. Enterprise custom. Free trial.

Real estate transaction and market data processed on Compass's platform under agent data handling agreements.

Employee check-in and performance data processed under 15Five's data handling policy.

• ✓AI-powered CMA accelerates listing price analysis that is core to agent value proposition
• ✓Pre-marketing seller identification enables proactive prospecting before properties hit the MLS
• ✓Listing performance analytics provide data-driven marketing adjustment recommendations
• ✓Public company with significant software investment demonstrates sustained commitment to agent technology

• ✓Weekly check-in model creates continuous performance data rather than periodic snapshot reviews
• ✓BestSelf AI coaching questions help managers who lack experience in coaching conversations
• ✓$14-35/user/month pricing is accessible across company sizes
• ✓Strong integration with HR systems slots into existing people management stack

• ✕AI tools available only to Compass agents — not accessible to real estate professionals at other brokerages
• ✕Real estate technology is differentiated but commission splits, culture, and market presence also drive agent decisions
• ✕Competing with eXp Realty and Side for technology-forward brokerage agent recruitment

• ✕Weekly check-in compliance requires cultural adoption — managers must consistently review and respond
• ✕AI coaching questions are suggestions — manager quality depends on actual conversation execution
• ✕Competing with Lattice (covered), Culture Amp (covered), and Leapsome (covered) in performance management