Image quality has converged across the leaders, so the real differences now are licensing, editing controls, and how faithfully each tool follows a detailed prompt.
If you are generating images commercially, the licensing terms matter as much as the output quality — read them before you build a workflow around any one tool.
Editing features like inpainting, consistent characters across a series, and upscaling separate hobbyist tools from production-ready ones.
The top picks in this collection, side by side.
Buying Guide
No free plan. Basic $10/month (~3.3 GPU hours). Standard $30/month. Pro $60/month with Stealth Mode. Mega $120/month. Annual billing saves ~20%.
Free plan with 25 generative credits/month. Firefly Standard $4.99/month (100 credits). Premium $9.99/month. Bundled with Creative Cloud subscriptions. Enterprise via Creative Cloud for teams.
Free plan with 150 tokens/day (~30 images). Apprentice $12/month (8,500 tokens, no watermark). Artisan $30/month (25,000 tokens). Maestro $60/month (60,000 tokens).
Images on Basic and Standard plans are visible in the public member gallery. Pro and Mega plans include Stealth Mode for private generation.
Adobe provides IP indemnification for commercial use. Enterprise plans include additional data security and compliance controls.
Commercial rights included on paid plans. Custom model training on proprietary assets available.
Images created on Basic and Standard plans appear in the public gallery unless Stealth Mode (Pro+) is active. Review before generating client or proprietary work.
Firefly trained on licensed content only. Adobe provides commercial indemnification for outputs, distinguishing it from competitors with contested training data.
Review Leonardo AI's data handling policy for uploaded training images. Custom models trained on proprietary art remain user-controlled.
